Ever wonder why you have a low sale? This may be a result of your attitude. Yes, your attitude to pay attention to improving your website.
If your objective does not fall short of increasing the traffic density to your web page, then, a website review could earn you more than three folds of your current income.
Really, you may need to try your hands on the presentation of your web page wordings!.
One of the several ways of improving the Search Engine Optimization of a web page is the use of keywords. The use of the right keywords improves your online presence and patronage to your web page. The use of keywords, though not the sole determinant of the priority of a page on organic search results is, however, an important factor to generate traffic to a website. Provided they are skillfully explored, keywords are essential to improving the Search Engine Optimization of a web page.
In a rather systematic manner, operative words, as keywords otherwise called, could be used to give website appealing contents that a reader could hardly ignore.
In the use of operative words, the first step is that appropriate search be affected by thinking on those words that potential visitor to a page might like to use. These could also be obtained through searching on engines or, at best, by studying the Google Analytics, which reveals the most frequently and currently used words by visitors to a website. The long list of the words would indicate areas of attention in the development of the web contents. The starting point in the use of keywords is, therefore, to come up with the right words around which to develop the contents of the web page.
Keywords obtained are used in the titles of a page to create impression of relevance of the contents of the page to the search engine on any inquiry. They are particularly used at the beginning of the title, to quickly arrest the attention of the search engine while crawling the page of the web. A well phrased title gives a website the opportunity to occupy the highest ranking position on the result page. As a precaution, the character of the keywords must be kept at a relatively shorter length to avoid unnecessary truncation of the results’ page on mobile devices. Meta descriptions is yet another area to inject the keywords such that the searchers immediately find relevance to the page displayed. Meta description is the portion immediately beneath the page title which shows more narrative about the website. Optimizing the title and the succeeding description will improve ranking by the search engine and, hence, the searcher click-through rates.
Another ranking factor considered by the search engines is the use of the keywords or phrases in the headings and in the contents of web page. Page headlines and contents with keywords are preferentially indexed by the search engines in a way that the web page can secure the top positions in the search results. Contents, being a top Search Engine Optimization ranking factor, is expected to be laced with the right keywords to improve the placement of the site on the Search Engine Result Page. Meanwhile, web page is discouraged from being stuffed with same keyword phrases; as such page will compete with self in indexing and cataloging by the search engine.
The fact that images are not left behind in search engine indexing, they are equally of good importance to be used with keywords as they represent a variant of ways to access a website. Using operative words with images allows the readers to have knowledge of what the website is all about, especially for visually impaired individuals who cannot easily read texts. While the search engine crawls, it takes images with operative words for cataloging and give preference to them in ranking as the queries are inputted.
In Search Engine Optimization of web page, keywords usage in Uniform Resource Locator is an excellent way to communicate the contents of a website with the search engine. In this way, comparison of a URL with keyword to another one without same gives recognition to the former ahead of the latter in ranking.
Given that the guidelines and rules are strictly adhered to, keywords and keyword phrases are veritable option of improving the web page Search Engine Optimization, and a proven way to increase the number of clicks, and the conversion rate for website owners.