Keyword research is the method of discovering terms that people use when getting information in search engines to create web content that gets rank in search engine results. The terms include words, phrases and even sentences that reflect what people are searching for. This process is a major aspect of Search Engine Optimization (SEO).
Search Engine Optimization (SEO) is the process of improving the visibility of a website to get free traffic through search engine results. These free (non-paid) search engine results are called organic search results. Organic results drive more traffic to websites than most of the paid advertisements out there and it covers major parts of the internet.
SEO is a strategy on how to connect to the people who are searching online for content and web resources. In this perspective, you need to understand what people are searching for, the number of people searching for it, the questions they are asking and the words they use and the type of content they want.
The concept of SEO is to understand your audience’s intent and providing it in a way that search engines can find and match it. If you want your website to always appear on search results, then SEO must be effective.
Now that you have seen how SEO is important to the growth of your website, you need to know how to best optimize the content of your site. SEO cannot be successful without keywords that reflect what internet users want. Website content must contain keywords crafted to suit search engines query. This is why you need to conduct better keyword research for SEO on your website.
The first thing to do is getting a list of keywords based on the business or service your site is running. Then come up with topics that the target users would search for. These will be the topics that are related to your business.
For example, if your business deals with Information Technology (IT), you may consider topics like programming, computer graphics, networking, software development, mobile development, mobile technology, cloud computing and so on.
The next step is to get keyword ideas that are closely related to these topics you have written down. Getting keyword ideas may be somehow tedious if not properly approached. Since you are getting keywords for search engine optimization, you can scour the results from the search engines to get some keyword ideas.
Let’s start with the most popular one, the Google search engine. Type one of the topics in Google search, at the bottom of the first page, you will see a section where phrases are listed, supplied as “Searches Related to”. They are the terms people have been using to search for that same topic. Write down the words and phrases to complement the topics you are using.
You can click one of the links to display other results that are related to it. Just like this, you will have a long list of keyword ideas on the topics for your business.
Google suggests on the Google search engine is another medium to get keyword ideas. While typing a topic, Google suggests will drop a list showing related phrases. These phrases are fragments that Google recorded from previous search statements on that topic and the data discovered from other sites on the internet. Do the same process on other search engines like Bing, Yahoo, Reddit and YouTube (especially if you are finding keywords for videos embedded on your site).
Social media platforms like Quora, Facebook, Twitter, and other forums and communities are great places to fetch keywords. Search a topic and pen down words identified from the results.
These methods can generate enough keyword ideas for SEO to optimize your website content. But are there no apps and tools specially developed for this task? Yes. They are available and can save tremendous time when compared to doing it manually.
Google Keyword Planner is highly recommended for keyword research on the internet. Not just because it was developed for finding keywords, but it comes from Google. Other examples are SEMrush and Ahrefs.
AHrefs is a great tool for website optimization and maintenance, only a few recognize this site like that. It is a multipurpose tool for getting backlinks, webpage status, external links and many more. You can use it to get broken links on your website.
Web Statistics shows that not all keywords can give website ranks on the search engines. This is why you need to be selective in choosing from the abundant list of keywords for your website.
Highly competitive keywords may not drive enough traffic to your site. These keywords are usually headwords like insurance, sport, health, automobiles, etc. They already appeared on big and existing websites that take top rank on the first page of search results. Using them may land your website on the third page of search results or even farther.
High competition keywords are close to major topics and trending words on the internet. They have a high search volume and high traffic, but they are not for new websites.
Low competition keywords are mostly in the form of phrases and compound words. They constitute what an average user will type when asking questions on search engines. New websites can excel through low competition keywords and gain recognition over time.
To be more candid, the tools suggested for getting keywords also have features for checking the popularity of a word on the internet. When a word has a high volume of search results, it is a high competition keyword.
You as the owner of a new site would want to tread an area you will easily be recognized. This is why you don’t use much of high competition keywords in SEO.
Lastly, you can go by another way of gathering information by asking internet users the phrases they prefer to use when searching for certain information or topics on the internet. You may give them options to choose or allow them to write their own.
This can expose so many aspects of human interaction with search engines. Some will even see this as one way to educate them on how to get better results.
SEO cannot be effective without better keywords for your website and your content. You must scour the internet to get the keywords suitable for your business. Conducting keyword research may take time and seem tedious but if it is done properly, the result is fast and surprising. SEO is a non-paid method of driving traffic to your website.