Search engine optimization is a technique of using different online tools that can be applied on the website to help drive more organic traffic to the website. This is done by improving it to be more search engine friendly and visible to users of search engines. A Forum-oriented site is more like a question and answer website where industry experts interact and have conversations around a specific topic. And so, it is more or less like a social networking platform for industry experts. These are the best ways to improve the SEO on a forum-oriented site.
1. Practice On-Page SEO,
On-Page SEO involves making your webpages more search engine friendly by improving the internal components of your websites. On-Page SEO allows search engines to understand your website design and content better so that they can determine if your site is reliable. And if the content offered by your site is relevant to users looking for information about anything online using a set of keywords.
To successfully perform on-page SEO you need to choose the right keywords that you want to be rank for, using keywords research. To find the right keywords for your site is a process, you need to first brainstorm all the keywords that you want your site to be found for. And thereafter, you need to search each one of those keywords and determine the keyword’s Search Volume. Search Volume refers to the number of searches that are performed using each of those keywords per month. You must also determine the Keyword Difficulty which refers to how hard it is for each keyword to get ranked.
You must also choose a good domain name that must be able to describe what your site is about and what content it offers in just a few words. Another most important component of on-page SEO is making sure that every page on your website should be improved individually. And in a way that makes it more search engine friendly using both text content and media data, specifically Meta Descriptions and Title Tags. Title Tags serves as text advertisements because it the very first thing that potential readers see even way before they could click on the page. People will become more interested in the title is descriptive and shows the potential to be carrying the information relevant to their searches.
2. Practise Off-Page SEO
Off-page SEO focuses on the external part of the website, It is whereby external links from other websites reveal the popularity and the authority of certain webpages. This then allows search engines to know which site’s information is inferior or superior.
The best way to practice off-page SEO is to create good content, if your content is good then readers will spend more time on your website reading your content. And that can be tracked by search engines and could increase your SEO ranking score. Another very important thing is that you include social media icons on your site and connect it to all your social media pages including Facebook, Twitter, Pinterest, and LinkedIn. If people like the content you share on your social media then they are more likely to engage or interact by sharing the content on your posts. And that sends-off social signals that indicate to search engines if a website is legitimate and authoritative.
According to search engines, Link Quality is the most relevant indicator of a superior website are the incoming links from other good websites. Like in the case of the content above, user interactions to any content, inside or outside the website can be read by Google. If links and content are placed outside of search engines and they are favored by users and readers, this leads search engines to conclude that these links are more superior.
In conclusion, search engine optimization is one of the most effective ways to get more traffic on your site and it is completely free. Connecting your forum-oriented site to your social media platform is the best way to make people aware of your site and to get more people interacting and networking on your website. Content is key to the success of your site, so the content or the answers that you post on social media should be relevant.